America's favorite Super Bowl snacks, according to Instacart data (2024)

Super Bowl LVIII is set to take place on Sunday, which means snacks are on the horizon.

Ahead of game day, Instacart shared snacking data in its "Snacktime Report," which uses Instacart's purchase data to uncover America’s favorite Super Bowl snacks and beverages. The online grocery delivery and pick-up service also leaned on consumer survey insights from the Harris Poll.

"Our look into the nation’s shopping carts during the week leading up to the Big Game reveals the true snack MVPs: from tortilla chips being the No. 1 food sold for the Big Game accompanied by lots of rich dips, to the zesty kick of hot wing fixings," Instacart trends expert Laurentia Romaniuk told FOX Business.

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"Americans also snag cozy favorites like chili and the ingredients for favorites like buffalo chicken dip while also ensuring there are easy-to-grab crowd pleasers like pretzels, gooey mozzarella sticks and pistachios," she added.

America's favorite Super Bowl snacks, according to Instacart data (2)

Chip Shape Showdown: What tortilla chip shape is the most proffered among Americans for the Big Game? (Instacart / Fox News)

Tortilla chips cinched the coveted No. 1 spot, while the top five were rounded out with cola, cheese blend, salsa and pretzels, respectively.

The top 20 categories were established by finding foods that were in the highest share of carts during the week ending Feb. 12, 2023, compared to the rest of the year.

America's favorite Super Bowl snacks, according to Instacart data (3)

Can you guess the most popular Super Bowl snacks that people buy? Instacart reveals what treats Americans want to get their hands on, according to the company's data. (iStock / iStock)

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Below, check out the categories that peaked during the week of Super Bowl Sunday last year.

America's favorite Super Bowl snacks, according to Instacart data (4)

Instacart determined the top 20 food categories by finding the categories that were in the highest share of carts during the week ending on Feb. 12, 2023, compared to the rest of the year. The categories were then ranked by the share of carts that th (Instacart / Fox News)

Along with these findings, Instacart’s "Snacktime Report" dove into the favorite type of tortilla chip: Per the Harris Poll, 58% of survey participants say scoop-style tortilla chips reign supreme.

Instacart's report also revealed the top dip in every state in America and the most popular Buffalo sauce pairings (apparently, Americans love their ranch dressing).

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America's favorite Super Bowl snacks, according to Instacart data (5)

Instacart has revealed the top snacks that Americans can't help but go back for during the big game, according to the company's data. (Instacart / Fox News)

Instacart also revealed the top 10 alcoholic beverages purchased from Feb. 5, 2023, to Feb. 12, 2023.

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America's favorite Super Bowl snacks, according to Instacart data (2024)

FAQs

America's favorite Super Bowl snacks, according to Instacart data? ›

Tortilla chips cinched the coveted No. 1 spot, while the top five were rounded out with cola, cheese blend, salsa and pretzels, respectively.

What is the favorite Super Bowl snack? ›

Pick and choose your favorites to make for the perfect Super Bowl spread. When it comes to game day, you really can't go wrong with the classics like Buffalo wings, baked spinach & artichoke dip, nachos supreme, mini cheeseburger sliders, pigs in a blanket, loaded potato skins

What are the 5 most popular Super Bowl foods? ›

Super Bowl Food: What is the most popular for parties?
  • #8- Meatballs. ...
  • #7- Pigs in a blanket. ...
  • #6- Veggie tray. ...
  • #5- Deviled Eggs. ...
  • #4- Sliders. ...
  • #3- Nachos. ...
  • #2- Pizza. ...
  • #1- Wings. According to the National Chicken Council, 1.45 billion chicken wings are expected to be consumed for Super Bowl Sunday.
Feb 11, 2024

What is the most popular Super Bowl chip? ›

Super Bowl tortilla chips reign supreme

The most popular tortilla chip shape is scoops, according to Instacart's survey. More than half (58%) of surveyors preferred a scoop-shaped tortilla chip, with the traditional triangle shape coming in as the second most popular (45%).

What is the #1 food consumed at Super Bowl parties? ›

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

Who is the favorites for Super Bowl? ›

The Kansas City Chiefs (+550) are the favorite to win Super Bowl LIX based on betting markets, followed by: San Francisco 49ers (+650) Baltimore Ravens (+1000) Detroit Lions (+1200)

What is America's number one chip? ›

In the U.S. retail landscape, Lay's were ranked as the leading potato chip brand in the United States in 2023, with Ruffles potato chips ranked second. These potato chips are known for their crinkle-cut. In accordance, the brand is marketed by the slogan 'Ruffles have ridges'.

What is the most popular Super Bowl of all time? ›

CBS Sports' coverage of Super Bowl LVIII, which featured the Kansas City Chiefs' 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and ...

What is the number one selling chip in the world? ›

☃ Top one: Lay's.

How much did a ticket to the first Super Bowl cost? ›

Super Bowl I's ticket prices were a mere $12 and the event did not sell out. In fact, it was the only non-sellout Super Bowl to ever occur. Meanwhile, securing tickets today is almost unheard of. The cheapest resale tickets to this year's Super Bowl start around $6,000, with the most expensive tickets nearing $100,000.

What sells the most during the Super Bowl? ›

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

What was the most popular Super Bowl halftime? ›

Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

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